The “AWW MAGAZINE & GIFT SHOP” run by the editorial team TOWN is really interesting. The two representatives, Saya Kawada and Naoko Kato are also in charge of the “My Little Habit” page in this magazine.

“AWW” is an abbreviation for “all we want” and also a word that describes the emotions that rise when you unexpectedly find something cute (wow!). It’s also a double-meaning. The articles are lined up in such a way that they gently share with the readers various topics such as good things found in daily life, favorite things, and things of interest.

From bagel shops in New York City to mushroom hunting in Washington State, knowing things like, “Wow, I didn’t know such a thing existed” or “There are interesting people here,” can make you feel good or give you a hint for thinking. It enriches your daily life a little bit. “Subsequence” shares the same personal feeling as a message from a close friend.

The original tote bags and T-shirts are also great (they are very popular and hard to find though). Be sure to check them out.

AWW MAGAZINE
https://awwmagazine.com/